Vivus Odor addresses a growing need in design and branding: the lack of authentic, immersive scent experiences in physical spaces. The studio by Veronika Raupach offers a unique, material-based approach to olfactory design—working with natural aromas rather than synthetic scents. By creating customized, multisensory concepts for exhibitions, retail, and events, Vivus Odor taps into the rising demand for emotional and sensory engagement, positioning itself for scalable growth in a niche but expanding market.